Learn About the Silk Route Fashion Design Team The design team working behind the scenes helps me continue to do what I do. Silk Route’s success is owed to many people… starting with the design team in India who help me conceptualize the fabric, to my friends who proudly wear the dresses. Akron Saifi, or […]
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Turner Center for Entrepreneurship Silk Route Fashion Success Story Highlighted Bradley University’s Turner Center for Entrepreneurship recently published an article on Silk Route Fashion. The article highlights the challenges and obstacles that Silk Route has overcome to provide Indian Fashion to Peoria and Central Illinois. “Vijeta continues to show herself as one of the brightest
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New Adventures E-commerce: a new learning experience For years I have had friends in my studio and worked with them one-on-one to understand their lifestyle to help design outfits or help find a perfect necklace or statement bracelet for a special occasion. I have been a traditionalist & believed in “in person” shopping. When you
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The Blue Butterfly Butterflies are symbols of good luck, rebirth, renewal and metamorphosis Butterflies are a symbol of soul & immortality in different cultures around the world. The Blue Butterfly is uncommon. Experts believe that blue are symbols of good fortune and divine blessings. Pink Butterflies symbolizes joy, softness, and femininity. They also represent compassion,
Colors represent feelings and color symbolism is a real thing. Colors affect moods & emotions. It has been scientifically proven that colors impact our emotional, physical & psychological well-being. Warm colors represent feelings of warmth and aggressiveness. Yellow is a youthful color. Yellow is joyful, happy, kind and brings hope. It represents a bright, lively &
After an exhaustive year 2020, how do we welcome 2021? We have HOPE with the vaccines that life will return to normal. A life where we can dress up, meet friends and family for lunches and dinners, have weddings and celebrations. But we all know it will never be the same. The pandemic has scarred
On May 4th, 2017, MEANWHILE, BACK IN PEORIA… Blogger, Marty Wombacher interviewed Vijeyata Arora about her Indian fashion boutique located in her basement in North Peoria. Vijeyata talks about her desire to bring a piece of Indian culture to Peoria and use it as an opportunity to create awareness in our community about the Indian
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