New Adventures
E-commerce: a new learning experience
For years I have had friends in my studio and worked with them one-on-one to understand their lifestyle to help design outfits or help find a perfect necklace or statement bracelet for a special occasion.
I have been a traditionalist & believed in “in person” shopping. When you are in the studio, you get to feel the texture of the fabric or put the scarf next to your dress to see how it looks. I was trying to overlook the power of internet shopping 
COVID made me realize that Silk Route had to evolve & I needed help stepping into the highly competitive & crowded e-commerce world.
I reached out to the Bradley University-Turner Center for Entrepreneurship. Greg Douglas & Chris Youngmark understood my challenges as a small business owner with a great product line looking for visibility in a virtual marketplace. Small Business Development Center (SBDC) introduced me to Patricia Guerrero, a senior at Bradley University & we created SilkRoutefashion on Etsy marketplace. It is a huge step forward & we are continuing to exchange ideas & learn going forward.
My partnership with SBDC continues to evolve & my heartfelt gratitude to Scott, Greg, Chris, Patricia & Craig for enabling Silk Route.